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Years of Service

Shop History.

Since 1972 we have provided quality auto repair and tire service to the Arkansas Valley. Our love for this business inspired us to incorporate as Rocky Ford Discount Tire in 1988. We moved to our present location in 1998, increasing our number of service bays and expanding our inventory to better serve our customers.

Rocky Ford is our home. Since 1972 we continue to be involved with and contribute to many community and charitable organizations in the Arkansas Valley.

Rocky Ford Discount Tire first opened its doors in 1972 to serve the automotive needs of our community. We've seen a lot of changes in automotive technology over the years, but one thing hasn't changed a bit: our commitment to delivering quality products and services at reasonable prices. We would be honored to earn your business and become your auto care center for life!

Call or Stop by Today!
1601 Elm Ave Rocky Ford, CO


Dennis Dunford

Master Automobile Technician

Dennis received his automobile certificate in 1988. He came to work for us in 1991 as an auto mechanic and certified as an ASE Master Automobile Technician in 1998. Since then he has taken many technical training classes and certified as an ASE Undercar Specialist and an ASE School Bus Technician as he strives to keep up with the changing and varied automotive repair industry.

Brent Watters

Alignment Technician

Brent joined us in 1998 as the IT Administrator to install and maintain our computer system. He certified as an alignment technician in 2007 and took over the position full time in 2018 while continuing to keep us up to date with the technological advances in our fast changing industry.

Bill Gray

Service Consultant

Bill has held a variety of positions since he began his automotive career as a Honda parts specialist in 1981. Along the way he has received certifications for Service Advisor and Service Manager for both Ford and Dodge and an ASE Service Consultant Certification. He brought his years of experience to work for us in 2016.
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// Testimonials

Client Feedback.

A great place to do business!

Sue A


Their service was stellar.

David S.


Great service every time I go!

John M.

Google Review

Best tire shop out there!

Gordon F.

Facebook Review
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