A smiling woman sits in the drivers seat of a truck, while a smiling man stands beside the open door. The truck has blue lettering on the side and a building with large windows is visible in the background.

50+

Years of Service

Shop History.

Since 1972 we have provided quality auto repair and tire service to the Arkansas Valley. Our love for this business inspired us to incorporate as Rocky Ford Discount Tire in 1988. We moved to our present location in 1998, increasing our number of service bays and expanding our inventory to better serve our customers.

Rocky Ford is our home. Since 1972 we continue to be involved with and contribute to many community and charitable organizations in the Arkansas Valley.

Rocky Ford Discount Tire first opened its doors in 1972 to serve the automotive needs of our community. We've seen a lot of changes in automotive technology over the years, but one thing hasn't changed a bit: our commitment to delivering quality products and services at reasonable prices. We would be honored to earn your business and become your auto care center for life!

Call or Stop by Today!
1601 Elm Ave Rocky Ford, CO

CALL US (719) 254-3391

Dennis received his automobile certificate in 1988. He came to work for us in 1991 as an auto mechanic and certified as an ASE Master Automobile Technician in 1998. Since then he has taken many technical training classes and certified as an ASE Undercar Specialist and an ASE School Bus Technician as he strives to keep up with the changing and varied automotive repair industry.

A mechanic in a work uniform stands next to a GMC truck with its hood open inside an auto repair shop, holding a hose and surrounded by various tools and equipment.

A mechanic with a beard and glasses inspects the underside of a raised car in a well-lit garage, reaching up with one hand while holding a flashlight.

A mechanic with glasses examines the engine of a vehicle in a garage, wearing a blue and gray uniform with an ASE patch on the sleeve. The vehicle’s hood is open, revealing engine components.

A mechanic in uniform stands by a vehicle with its hood open, writing on a clipboard inside a workshop. Tools and equipment are visible in the background, and sunlight streams through the windows.

A bearded mechanic in a work uniform uses a metal file on a part clamped in a vise at a cluttered workshop bench, with tools, spray cans, and a calendar visible in the background.

A mechanic with glasses and a beard smiles while using a diagnostic tool under the hood of a car in an auto repair shop. He wears a work shirt with patches and stands next to engine parts and equipment.

Brent joined us in 1998 as the IT Administrator to install and maintain our computer system. He certified as an alignment technician in 2007 and took over the position full time in 2018 while continuing to keep us up to date with the technological advances in our fast changing industry.

A mechanic wearing safety glasses and a cap works on the exposed brake system of a raised white car in an auto repair shop. Tools are scattered on the workbench nearby.

A man in work clothes stands next to a large automotive alignment machine inside a garage, with tools, equipment, and a white vehicle visible in the background.

A mechanic in a black jacket and cap adjusts a wheel alignment tool attached to the front tire of a raised red SUV inside an auto repair shop.

A mechanic inspects the underside of a red GMC truck raised on a lift in a garage. Alignment equipment is attached to the front tire, and tools are placed on the blue platform.

Bill has held a variety of positions since he began his automotive career as a Honda parts specialist in 1981. Along the way he has received certifications for Service Advisor and Service Manager for both Ford and Dodge and an ASE Service Consultant Certification. He brought his years of experience to work for us in 2016.