From the Air Force to Rocky Ford — A Family Business Built on Service
Dave Watters came home to Rocky Ford in 1971 after four years serving in the Air Force, taking over management of Otero Tire Co. and putting down roots in the community he loved. When Kris joined him — and the business — after they married in 1980, Rocky Ford Discount Tire Co. became a true family operation.
They incorporated in 1988, and by 1995 had the opportunity to purchase property on the east end of Rocky Ford — a location that had housed everything from a truck stop to a produce distribution center to a hair salon. After an extensive remodel, they moved to their current home at 1601 Elm Ave in 1998, bringing with them a larger building, a more visible location between the highways, and room to grow.
More than 25 years later, Dave and Kris are still here — still locally owned, still personally invested, and still deeply involved in the community and charitable organizations that make Rocky Ford and the Arkansas Valley a place worth calling home.
What It Means To The Watters’ Family
That’s what it means to be locally owned in a small town. And it’s exactly why customers keep coming back.
Dave & Kris Watters
Proudly serving their neighbors in Rocky Ford and beyond for over 50 years.
Welcome To Our Shop
Kris & Dave Watters are making sure our neighbors and friends get back on the road safely.
The Team Behind Your Repair
Every vehicle that comes through our doors is handled by certified, experienced technicians who take pride in their work. Our team and shop holds SPC, ASE, TIA, and ASA certifications — the same credentials you’d expect from any major shop, right here in Rocky Ford.
Karen
OFFICE MANAGER
Bill
service CONSULTANT
Dennis
master mechanic
Rusty
shop foreman
Tristan
ALIGNMENT TECH
One Thing Has Never Changed In 50 Years
We’ve seen dramatic changes in automotive technology since 1972 — from carburetors to computer-controlled engines, from basic tires to complex TPMS systems. But through every change, our commitment to quality products and honest service at reasonable prices has never wavered. We’re proud to be one of the top rated auto repair & tire facilities in southeastern Colorado — a designation that requires rigorous standards of training, equipment, and customer service. Ask about our 24-month / 24,000-mile warranty on qualifying repairs.
Proudly Serving the Arkansas Valley — Within 100 Miles of Rocky Ford
From Rocky Ford to La Junta, Fowler to Las Animas, Ordway to Trinidad, & Karval to Kim — we’ve been the trusted tire and auto repair shop for drivers across southeastern Colorado for over 50 years. Whether you’re a daily commuter, a farmer hauling equipment, or a family heading over the pass — we have the tires, the tools, and the team to keep you moving.
Frequently Asked Questions About Us
Our Customers Speak…
“Friendly service and quality product. I don’t trust to take my vehicle anywhere else in the valley.”
“Great People to work with and Shop for tires. “
“This discount Tire does more than just tires, great place to take your vehicle! Very Friendly staff!!“
